Your mya training, cut into 7 clips

And you can actually start to, um, you know, post content that would drive your dream team without you having to say, we're hiring. Um, so one of the things that I've noticed is that if you will position your brand to first attract your dream team, uh, meaning that if you're thinking about them as you're posting, whatever content you're putting out there, if you will actually reposition it, not to. First attract your clients, but first attract your dream team, then the clients will actually automatically come to it's kind of, um, it's kind of interesting, but if you do it the other way and you won't attract your dream team. So it's really important that, you know, you position it first to attract your dream client or your dream team, then your ideal clients after that. So.

So Adam Mosseri, the head of Instagram, he says that obviously you should be authentically you create content that will reach more people. And there's ways that you can measure your metrics to see like the three things that will help to get your content out there more and reach more people. So he said to look first at the average watch time of your reels. So that's something you can do on a reel after it's been posted, you can, you know, review what is the watch time. Secondly, would be the like rate, obviously, are people hearting it? Do they like your content? And then the send rate, how many people are sharing it and sending it to someone? And one of the ways that you can really get this these increased is to get your team involved, your stylists that are actually your salon to really engage with your content. And hopefully, if you're putting out the right kind of content, they want to engage with it, right. But the more that they like it, the more they share it, the more that they comment and, you know, send it to someone, then that will actually help the algorithm show it to more people. And so that's one way that you can increase your reach.

Another thing is that your reputation is really important for recruitment and obviously, you know, that's important, but we help to manage that by, you know, building that strong brand identity and the pillars, we really help to connect who you are, you know, who you care what you care about all of those things. And then we also respond to a lot of reviews really fast. And so that's another way to get Google to say, I'm going to move them up higher is responding to your Google reviews and not being afraid of like the negative ones that come in, because sometimes they come, you know, but resolving them in the right way. And that's one of the things that we always love to help our clients with is making sure that they're responding to the negative reviews. We respond to the positive reviews, but we help them to respond to the negative ones. And at times we'll write it once we know what the problem, you know, what the solution is and what they're doing to resolve it, but always taking that higher road, you know, of not getting emotional. Sometimes the client, you know, or the guest gets emotional, but really responding the right way. It can actually help the brand's reputation and I've seen it, you know, make it stronger. So don't be afraid of the negative reviews.

And these are these are the five that would that showed up across all of the brands that we manage. And so the categories were owner team celebrations. People were so, you know, that's the ones that they respond to birthdays, awards that you get anniversaries. How many years you've been in business, holidays, any leveling up for the stylist, all of those things. Owner team brand storytelling, any kind of history, culture, experience, anything that, you know, shares the story of how your brand got started. Owner team education, you on camera giving tips, tricks, you know, any kind of tips, you know, any kind of education. Owner team consultations and transformations. These were hand in hand. You they were not just transformations. They had to have the owner in the team. All of this did. Isn't that interesting? So owner team, any kind of humors, humorous, funny, you know, trending videos. So all of them had the one thing in common. It was either the owner or the team. And so those were the key, you know, if you were in the post as an owner or if your team was in the post, whether it was a video or a photo or a carousel, it didn't really matter. It had to be.

I also did the search to tell you what the bottom posts were, like what was performing the worst. And it was products, any kind of product posts without a person in it, a promotion and generic like holidays, we are closed, graphics, any kind of standalone hair photos. Those that didn't have like a person attached to it, even if you said like hair by, a certain stylist, it was still like the lowest. So these, you know, this is just an interesting test to kind of show you like, yes, we still want to promote, but there's ways and we still want to talk about the products. We still want to save the holidays. But if we're doing it, if you're including people, your team, the owner, yourself, you know, all of those things, then they're going to get a higher reach.

Um, so be yourself, you know, people want, uh, to, to see who you are, uh, they want to come to your salon because of you. So you really don't compete with the salon down the road. If you're really, you, you know, showing what's there and what you care about, um, if you're just showing the work that you do and you, you're going to look the same, then there's no reason that a stylist would choose you over another place. Um, but if you really, you know, are able to show them who you are, then you're going to start attracting them. And so those five things, um, that I want to share with you about are, um, you know, one ways that you can like, look at your social media. Like if you pull up your phone and you look at what, um, you don't have to do this right now, but if you want to pull it up and you, you know, can answer ask yourself these questions, like these are the things that a stylist is looking for who works there. Uh, what is their story? Uh, what do they care about? How does their brand feel? How does it make me feel? I mean, like, does it feel warm? Do I feel welcomed? Like, um, and could I see myself working there? Like those are the, really the five things, like if they can look at your page and, and see that, and really the key to showing them is saying those pillars over and over again. And it seems redundant at times. Cause you're like, am I making the same kind of content, but just say it in different ways. That's how you build a brand and how you build trust.